ONE HUNDRED “No's
Why are some people more successful than others? It’s a one-word answer: the word is NO! Some people have a tough time accepting the fact that they are going to hear the word NO fairly often. They get discouraged and feel rejected because they look at the word NO as a negative. Nothing could be further from the truth! The word NO simply means that nothing changes. Think about it…
You approach your neighbor and ask him if he would like to learn about Bi-Tron. He says “No”. What changed? Is he still your neighbor? Yes. Did your income go up or down? No. Nothing changed. It can’t be a negative. To be a negative, things would have had to get worse. They didn’t. Everything remained exactly the same.
On the other hand, suppose he had said “Yes”. Now there are some positive changes. He will improve the performance of his vehicles and save money on fuel costs (a positive). You will earn retail profit and a bonus cheque (two positives). He may even be interested in starting his own business offering Bi-Tron products to his friends (a positive for both of you).
You can see by this example that there are no negatives in our business! There are only positives...and times when nothing changes. When someone tells you “No”, they are not rejecting you or your products. They are simply telling you that they are unable or unwilling to make any changes at the moment. Once you understand this, doing this business becomes a lot more fun! So, why not look for a way to make the word “NO” fun?
Each time someone tells you “NO”, cross out one of the NO’s below. Set a goal of getting all 100 NO’s. You’ll find that a “YES” will creep in there every once in a while. Don’t let the occasional “YES” distract you from your primary goal of 100 NO’s.
Don’t take this exercise lightly… it works! Get these NO’s now, while it is still easy for you to do so. Don’t wait until it becomes difficult for people to tell you “NO”. That time will come soon enough! GOOD LUCK!
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